This magzine takes the horror away from the film as the surrounding picture has no connotations of the horror genre. It is light and bright in mood and takes away the horror element. The two main characters are included and they dont look happy, but they dont look terrified like they do in the film. This is an exmaple of how a magazine can use an imge from a film but take away from its initial genre. Within the campaign of Paranormal Activity; the trailer and poster, this completely differs from the both of them. The trailer and poster use dark colours, mostly completely black as it is filmed at night and the poster is a screen shot of the film at night surrounding by a completely black background. Within the trailer and poster, they clearly connotate horror as they are spooky and dark. The poster looks distorted to show their is something wrong and the trailer fills us in on everything going wrong in their lives with camera shots and how the character act. So this magazine cover doesnt match the rest of the campaign as this doesnt look like a horror as much as the trailer and poster and has no clear connotations of a horror. This is an example of how sometimes one product from a campaign can change the conventional elements of a horror and take a different root.
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