This extract is from a book entitled 'The Horror Genre' which defines what a horror should include to make it successful. It describes what fear actually is and how to adapt to it to make a product fit in with the horror genre. This links with the research about horrors and how horror trailers and campaigns are filmed and made as they use the conventions explained here. It explains about Stephen King, one of the most famous horror writers, and how he created fear through his writing. It shows different ways in which fear can be used such as when something fearful may occur or what could occur. This helps to show how to make a trailer fit with the conventions of horror and how to manioulate situations to make them more fearful.
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