Scream 4 Campaign

These three products come together to make a campaign to advertise the film Scream 4, and they all link together through light, mise-en-scene and formatting. For all three products, light is used to convey a dark mood for the genre of horror. With the poster, the entire background is completely black to connotate the night and create fear within the audience. The plain background emphasis the iconic mask more on the poster to make it stand out. This helps the audiences eye draw to the mask first to make it obvious what film the poster was advertising. To continue with this, the magazine has dark colours such as his robe to connect to the magazine and keep within the dark mood. It shows that he is the dark character within the film with bad intentions. Black connotates evil so this shows he is the main villain in the film. However the magazine uses light colours behind 'Ghostface' to symbolise fire. Even though these light colours are used, terror is still induced as fire connotates pain and suffereing to advertise what the film is about. This still connects with the poster as they both show fear and connect with the horror genre. They both advertise the horror of the film well with colour and connect with each other.  The trailer also connects with the poster and magazine in the way of light as the whole trailer uses dark colours and a dark setting as most of the trailer is set at night time. The nightime ties in with the dark colours of the magazine and poster as they heavily use black to stay within the setting of the trailer. Having mostly all of the trailer at nightime, shows fear as it is the unknown and creates mystery. It again, shows evil and shows that evil is happening at night; therefore throughout the whole trailer. This gives a clear suggestion of what the film is going to be about.