Sinister Campaign.

This is the sinister campaign of which the film is advertised by its trailer and poster. It shares links within colour, mise-en-scene, lighting and formatting.  The lighting in the products vary as in the trailer the lighting is dominated with dark eerie colours with little natural light. Whereas in the poster, the lighting is unusually bright but the colours used are dark. The poster is brightly lit which differs from the lighting used in the trailer, but this is used so the face in the blood is clearly seen. If dark colours were used here, the face could be lost and the poster wouldn't be as successful. This is why the lighting is unusually bright in a horror film poster. However, the colours used in the poster are dark as the blood is a dark red to add fear into the trailer, and the title of the film is completely black. This is a typical convention of horror films as black connotates fear and evil. Also, the top of the poster is dark with cracks within it to show the wall is breaking and connotate breaks in the film. The girl in the poster is wearing white and is blonde which is usually a pure colour, and this shows innocence. However due to the blood coming from her, we know she is not as innocence as she looks and could be deceiving. To connect with the trailer, dark colours are used in nearly every shot to show evil in the house. The small sections of light used are when the house is shown through an establishing shot and looks like an everyday house through the bright lights of outside. In nearly every shot in the house the lighting is eerie is dark coming from small lamps to dimly light the room. The other sections of light are seen on the videos the main character is watching when the family are acting normal. The only natural light seen is when situations are normal. This clearly connotates that the house is haunted and evil shown through the dark light used.