Audience Theory

This explains on how audience theory can be related to my product and how I can influence my audience into watching my product and liking my product. For example; the 'two step flow' theory means that an audience will be influenced by what writers rate films as. So if my magazine advertised that my film was rated 5 stars by a critic, the audience who are reading my magazine will be more likely to go and watch my film. This is also true as my audience for my magazine will be pre-determined in liking my film as the genre of my magazine and the film will be the same.